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Lots to do to build a business. Website, cards, blogs, networking; writing articles; accounting. Never mind getting clients!
Note to file: have to make sure my clients can find me. A potential client was looking for a lawyer. They happened to pass the sign for Dunsmore Law, my old-but-very-temporary law firm. Thought maybe they would hire Dunsmore. So, they googled "Dunsmore Law" looking for the number. My name came up in Google linked through LinkedIn to my profile! Turned out this client knew me a long time ago, and didn't even know I was a lawyer now.
Next step; try to find me. Not easy, but they persevered. Finally they got a contact to search me on LinkedIn, the professional networking site. Found me and sent me a message and I got to the client. I solved the problem and then set out to be more accessible.
So, I found a great book called "I'm on Linked In...Now What?" by Jason Alba. Especially useful book for beginners who want to maximize the use of LinkedIn. I'd recommend you take a look at LinkedIn and at Jason's book. He lists the advantages and the disadvantages.
One thing that is not controllable in LinkedIn are the google adds that pop up on your profile. The google ads on the side of my profile are for the competition! As Jason says, that's lame.
I'll forgive that one small lameness if it helps another client find the way to my door!
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1 comment:
Hello Brenda. Happened upon your weblog as I saw a link from yours to mine -- Human Rights in the Workplace -- and see that you kindly listed my blog in your blogroll. Wanted to thank you for that. I also wanted to welcome you to the blogosphere and wish you all the best on your venture into solo practice.
If I might make one suggestion, it would help clients (and others, like myself, who wish to contact you direct) to have a contact e-mail address, etc. listed on your blog. That way, people don't have to go through LinkedIn or any other site to find you, they can find you right where you're writing.
Best wishes,
Donna Seale
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